The single most important thing we talk about in new franchise owner training sessions…

…isn’t how to do the widget.

…isn’t about the brand.

…isn’t how to find a great location.

…isn’t a lot of things…

What it is revolves around YOU…

It’s about how you lead, empower and get out of the way of your employees.

It’s about the people you hire and the fact that you’re probably going to have to hire and fire a few people (or more) until you find your team (and that’s ok…it’s normal).

It’s about getting comfortable getting uncomfortable.

It’s about having a relentless focus on customer acquisition and training your employees to have the same mindset.

It’s about the reality that the customer is usually wrong, but you have to make them feel like they’re right in a gracious way.

It’s about the people who surround you and building a group of peers outside of the organization who you can share with and learn from.

It’s about driving your cash flow up and to the right.

It’s about delayed gratification…and when the gratification of money, time and success comes, it’s going to be so worth it.

It’s about building the business so it’s NOT dependent on you.

The most important thing is focusing on YOU (not the widget).