When I hear this one thing, my ears perk up immediately.
Now, it has nothing to do with the business model…
Don’t care about the growth rate…
It’s not about the numbers…
Or even the leadership team…
It has everything to do with 𝙬𝙝𝙤 is investing in the franchise.
The “who” that grab my attention are successful franchise owners of other well-respected franchises.
…people who have been successful at picking the right emerging brand to get into.
…people who have built their businesses into cash cows.
…people who have sold their businesses and cashed out for fat multiples.
And, what I want to understand is what they see in this franchise.
I shed all of my pre-conceived thoughts about the franchise from when I first heard about it and open my mind.
I want to know what they know.
What they see that I don’t.
If an emerging franchise is attracting savvy and very successful franchise entrepreneurs, chances are very strong that amazing things are likely to happen.
It’s a simple and soft indicator that can tell you a lot.