Don’t start with Google.
And don’t search something like “most profitable franchises to own.”
Up will pop a ton of different results
“24 top-ranked, affordable franchises you can own for under $25,000”
“The Top 10 Franchises to Open in 2020”
Blah, blah, blah
Maybe you click on the least obnoxious link to a website that appears reputable.
Next thing you know, you’ll be scanning the list.
And then a franchise strikes you…
You need this in your area!
Your neighbors were just talking about how great it would be to have this business nearby!
You submit your contact info for a “free report.”
And there is your mistake
Your phone will start to ring immediately
Your inbox will be flooded with information from random franchises you’ve never heard of
You’ll get a ton of text messages too
For the next 24 hours, you’ll be the most popular person in the world!
And everyone is trying to sell you their franchise
All you wanted was a little more information on a franchise you were curious about
So, if you’re lonely, start Googling away
If you want professional help exploring franchises to buy, find someone on the inside of franchising who can help you navigate it.
I know a guy…